You are not your features.
To your users, the interface is the product. But when products fail, it’s almost never because the interface wasn’t beautiful. Instead, they fail because they weren’t designed to meet the needs of their users. At Open, we believe a great design not only looks and feels good, but it tests the assumptions about your users through prototypes before you write a line of code.
OpenDigital uses early iterations of a product to explore ideas, validate requirements, and test usability. Prototypes can vary in complexity, from simple sketches to complete functioning systems, but they’re all meant to test desirability, feasibility, and usability as early as possible.
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Let’s talk about ways to make a big impact on your business.