Architecting Trust: IoT Meets IoB

The Internet of Things (IoT) delivers more data to businesses than most technologies. But what are we doing with that data? What matters? How can we use it, along with other qualitative and quantitative data, to deliver business value and build customer trust?

Join us for this interactive session where IoT meets Internet of Behavior (IoB) laying the foundation for an architecture of trust.  Jen Nowlin, an IoT expert, and Lisa Helminiak, a human-centered design expert, will discuss real-world examples and explore how:  

• Data is the enabling resource, but trust is the new currency in the IoT. 
• User behavior and technical systems can work together to transform the way our products and services are delivered.   
• Creating diverse data sets and feedback loops can uncover unmet needs and lead to innovation, even transformation.
• Working from a service and behavioral model will drive better business and platform strategy.