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Written By

Kiran Patel

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January 3, 2020

Preparing for the New Year: Manufacturing

Preparing for the New Year: Manufacturing

Things are changing. Today, customers have more options than ever before at their fingertips and are looking for extraordinary experiences. For instance, my family and I bought a smart device that was supposed to make it easier for me to control my television, hands-free. Instead, my husband spent a few hours trying to communicate with the “smart” app to get the device set up in the first place. When it was fully connected, I tried to use a voice command to turn my television on. It didn’t work. Instead, it had just added an additional remote to our already-full basket. It did not make my life easier. The experience left me dissatisfied, and we’re looking elsewhere for voice-controlled television technology.

I’m not alone. Today, 76 percent of consumers will switch brands for an experience they don’t find satisfactory. As a result, companies have to make changes, and fast. It is estimated that 50 percent of Fortune 500 companies will not be on the list in 10 years due to the speed of innovation in this consumer-oriented economy.

If you’re involved in product or application design and development, the following content has been curated and categorized by themes to help you prepare for what’s ahead.

Get All Your Teams Aligned

Connected product projects require internal silos to be broken down. When everyone is focused on their own piece of the puzzle, they lose the ability to see how it all fits together. Learn more about aligning for success in our downloadable ebook: The Product Owner’s Guide to Launching a Connected Product.

When it comes to innovation, the earlier you can involve more people (especially across teams), the more successful you will be.

Accelerate Innovation and Digital Transformation

You’ve heard the term digital transformation. But what does it mean? In this article, we discuss the process of digital transformation by examining how it places the customer’s journey at the forefront of innovation, product development, and other business processes.

Reorient Your Focus to Put Consumers First

In traditional manufacturing models, product development cycles can take years, and consumers are abstracted from the manufacturer after purchase. In order to create a connected product and strengthen relationships with consumers, manufacturers must operate differently.

OST: Helping Companies Reorient, Align, and Accelerate

With decades of success behind us for ourselves and our clients, OST is ready to help your company connect with consumers, rally your teams, and accelerate innovation and growth. You can browse to learn more about our core expertise, or start a conversation with one of our experts. We look forward to hearing from you!

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About the Author

Kiran Sood Patel is the former Managing Editor of The Rapidian and hails from Illinois. Born and raised in the Midwest, she has reported for daily newspapers for years, with experience covering education, business, technology, city government and feature reporting. Prior to moving to Michigan, she worked as a multimedia reporter for The Gazette in Cedar Rapids, Iowa. She holds a Masters in Journalism from Northwestern University in Evanston, Ill. and a Bachelor of Arts in News Editorial Journalism from the University of Illinois at Urbana-Champaign. She is an active volunteer in all communities and cities she has called home. She is the chair of the Diversity and Inclusion committee of the Junior League of Grand Rapids. The Junior League of Grand Rapids is an organization of women committed to promoting voluntarism, developing the potential of women and improving communities through the effective action and leadership of trained volunteers. Kiran has served as the Assistant Chair of Research in Community Impact. She served as JLGR’s Chair of the Beneath the Wreath committee in 2017. She is a past Educational Programming co-chair for the Young Nonprofit Professionals Network of Grand Rapids. In the past, she has volunteered as an adult literacy tutor and with the Junior League of Cedar Rapids for three years in the area of youth aging out of the foster care system. She enjoys baking, reading popular fiction, blogging, writing and being a tourist in her own city. In Grand Rapids, you can find her in search of baked goods, coffee, good food and captivating stories across the city.