Written By

David VandeWaa



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October 31, 2019

OST’s New Pumpkin Spice as a Service (PSaaS) Offering

Pumpkin Spice as a Service (PSaas)

OST isn’t some basic technology company. We’re continuously innovating new, consumer-centric services to help our clients gain a competitive edge in ever-changing markets. In the face of clear consumer trends toward increasing adoption of everything-as-a-pumpkin spice (XaaPS), OST is excited to announce our newest offering: pumpkin spice as a service (PSaaS).

Pumpkin Spice All the Things!

Pumpkin-related products are a multi-million-dollar industry with peak seasonal appeal between September and January. In fact, the pinnacle of profitable pumpkin products have included these best sellers:

  • Pie filling: $131.26 million
  • Cream: $48.41 million
  • Dog food: $41.88 million
  • Coffee: $36.34 million
  • Bread: $24.41 million

From 2011 to 2015, sales in pumpkin-flavored goods increased by 79%. And the pumpkin spice market has now exceeded $600 million, according to Forbes.

Nimble companies across industries are leveraging this pumpkin spice trend, and innovations in pumpkin spice are accelerating at an unprecedented rate. For example, you can now purchase all of the following:

  • Pumpkin spice candy corn
  • Pumpkin spice almonds
  • Pumpkin spice Oreos
  • Pumpkin spice hummus
  • Pet-friendly pumpkin spice lattes
  • Pumpkin spice squeezable pouches for kids (and adults!)
  • Pumpkin spice Spam
  • Pumpkin spice latte burgers
  • Pumpkin spice soap—and deodorant
  • Pumpkin spice beard oil
  • Pumpkin spice butter
  • A pumpkin spice sudoku book
  • Pumpkin spice dog shampoo
  • Pumpkin spice protein powder

Given the recent emergence of pumpkin spice, companies have not even scratched the surface of what’s possible. It may even eclipse blockchain in the potential for total market disruption.

Achieve Pumpkin Spice Velocity With OST’s New PSaaS Offering

OST is helping clients reorient and align cross-functional teams to focus on pumpkin spice so they can innovate new pumpkin-spice products, medical devices, and revenue streams. And we’re doing that through our pumpkin spice as a service (PSaaS) offering. Here’s how it works:

  1. Someone at your organization, let’s call her Becky, needs access to pumpkin spice resources.
  2. Becky can access our user-friendly PSaaS interface on the cloud that authenticates her identity using advanced multifactor methods, including validating her use of Ugg boots, leggings, a black North Face jacket, and trendy Instagram filters.
  3. From there, Becky can quickly spin up new instances of pumpkin spice environments for sandboxing, testing, or flavor-deprivation recovery.

The best part? You only pay for what you use! This fundamental shift from capital to operational pumpkin spice expenditures is one of the easiest ways to start immediately realizing the benefits of PSaaS over traditional alternatives, and our pay-as-you-spice model is a perfect fit for businesses of every size. You can even go beyond spice by leveraging our PSaaS platform for deeper consumer insights.

If You Literally Can’t Even, Contact OST Today

We love technology. We love our clients. And we love doing everything that we do. We don’t even mind having a little fun at our own—and Becky’s—expense. (Sorry Becky!) So if you’re looking for a strategic partner who can work alongside your team to achieve your vision, contact us. We’d love to start a conversation!



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About the Author

With a master’s in English, certifications in search engine optimization (SEO) and marketing automation, and nearly a decade of experience in digital marketing, Dave brings a deeply nuanced understanding to everything from high-level digital strategy to the nitty-gritty details of implementation.