ReindeerCam is a website and app that allows children of all ages to view Santa’s reindeer live on the Internet, throughout the holiday season. The rest of the year, viewers will find a countdown clock marking time until the reindeers’ return.
ReindeerCam had generated a great deal of interest through word of mouth and various social media sites and was looking to build mobile apps that they could sell in the Apple App Store. Unfortunately, the exponential growth of site traffic in their first year caused the video transcoding servers to be overwhelmed, leading to poor viewer experiences. To make matters more difficult, they were also struggling with their video serving partner. What they needed was a true business ally who could work with them on the base live stream video serving and mobile app development, as well as offer expert consultation on other key aspects of their business.
We leveraged our data center service competencies to take over the AWS / Wowza video serving environment. Moving forward, we configured an enterprise class environment that included load balanced origin transcoding servers with a scalable set of edge servers to handle the traffic. We also designed the system with the needed elasticity to ramp up as traffic increased and scale down after the Christmas season.
We then offered our expertise in the initial development of the iPhone and iPad apps, and helped them through the process of publishing these apps to the Apple App Store.
Based on the success of the iOS apps, we also partnered with the client to develop Android (phone and tablet) apps, Windows Phone 7 / 8 apps and a Windows 8 app, and helped to get these published in additional app stores.
Finally, we’ve provided on-going consulting and marketing support for additional revenue-generating concepts, helping them grow usage and build increased brand loyalty.
Our client saw a 300% growth in traffic without any video interruptions during high traffic times – and they saved money on live stream and bandwidth expenses with a scalable system designed around them. In 2012, ReindeerCam served over 3 million visitors through their web site and mobile apps, with 60,000 ($1.99) app downloads in a 2-month period
iOS Apps: iPhone, iPad, Objective C, XCode, Cocoa Touch
Android Apps: Phone ,Tablet,s Java, Eclipse
Windows Phone 7 and 8 App: Visual Studio, C#
Wowza Video Transcoding Server